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Meet Betty

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The Magic She Creates

Betty Hoaglund is an expressionist artist known for her eclectic style punctuated by color.  Her art is in the homes of private collectors nationwide.  She is a self-taught artist.  Born in Chicago, Illinois, she began her foray into the art world in junior high, winning a national art competition sponsored by a well-known retailer.  Considering art more of a hobby than a career, she often sketched political figures and horse racing personalities.  After college, Betty studied watercolor at the Oak Park Art League and in school.  She now works with a variety of mediums, including watercolor, acrylic, oils, and gouache.

 

Her most enjoyable artistic endeavor was creating the art and written copy for a popular licensed character.  The coveted calendar cookbook sold half a million copies in two weeks. No royalties, but the pleasure it gave her daughter was, as they say, "priceless".

 

Betty built a successful career as the owner of an executive search firm, and her journey into art deepened alongside that.  In June of 2012, she had her first solo show at KE Cellars in Rockwall, Texas.  In the first two hours of her show, she sold six paintings and received four commissions. She has been juried into numerous shows in Rockwall, Dallas, and Plano, Texas.  Her work has also been in Clique Gallery, Bella Harbor Hilton, and Xanadu Online. She is the author of a series of newspaper articles published under My Paint of View.

 

She served two years as president of the Rockwall Art League and continued her advocacy for the Arts by serving on the Rockwall Alliance for the Arts Board.  Next came the successful launch of Artists' Gallery on the Square in historic downtown Rockwall, with her artist partners.  Her next big creative leap for Betty was her joint venture in the beloved Uptown Downtown Gallery in Rockwall, Texas, followed by painting on silk.  Her luxurious, one-of-a-kind scarves and apparel, with her fluid hand-painted expressionistic style, are a favorite among her existing fan base and constantly attract new ones. Her latest endeavor is Shady Ladies, her own line of hand-painted patio umbrellas decorated in her signature artistic style.

Whether she's capturing the souls of her human and animal subjects or dreaming up other-worldly masterpieces, Betty is creating magic. As her artist daughter says, "she paints the world beautiful."

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© 2026 by Betty Jean Hoaglund

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